Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.

On October 6, 2016, GREE acquired DragonSoul, the critically-acclaimed mobile role playing game (RPG) developed by PerBlue. Since then, GREE has been running their Facebook ads for DragonSoul through Skai Gaming to acquire new users, and improve in-app monetization. The challenge with existing games, is acquiring new users in a saturated market, and encouraging in-app purchases to recoup the cost of a typically aggressive user acquisition strategy during launch.

Find out how GREE addressed these challenges with Skai Gaming and Facebook Worldwide Targeting.