INFINITY AWARDS SUBMISSION
Objective
- Acquire new customers and efficiently drive return in stores and online, especially for the holiday shopping season.
- Efficiently scale and manage Facebook Dynamic Ad (DA) campaigns.
- Reduce time spent on manual optimizations to reach their KPIs, particularly return on ad spend (ROAS).
Solution
- Used bulk ad creation capability to pump out ads faster than ever.
- Created and implemented Skai Custom Metrics to gauge specific KPI performance in the Skai Analysis Grid.
- Utilized automated reporting to track performance and make optimizations as reported via the Skai and Facebook pixels.
- Reduced time spent on manual optimizations by leveraging Automated Actions to update bids based on spend and performance.
- Leveraged Skai Portfolio Optimizer for DA campaigns to automatically optimize ad sets for ROAS goals, allowing the team to scale DPA campaigns without additional human resources.
- Additional optimizations made based on audience and placement performance across Facebook and Instagram.
Results
- Increased conversions by 39% and ROAS by 219%, while they decreased cost per order by 71%.
- Increased new-to-file by 268K people.
- Saw a 114% increase in incremental ROAS for our Holiday campaign.
- Increased scale by 153% in the portfolios as well as increasing incremental ROAS by 42% (main client KPI).
- Reduced time spent on managing and optimizing campaigns.
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