INFINITY AWARDS SUBMISSION
Objective:
- To determine the most effective way to drive online sales for Nescafe’s newly launched Oblo coffee machine capsules.
Solution:
- Used Skai Social’s A/B test function to split the audience into mutually exclusive and collectively exhaustive groups.
- Tested the same creative on three different placements: Mobile only, Desktop only, and Mobile and Desktop.
Results:
- Although the mobile placement received a higher click-through rate, the combined mobile and desktop placement achieved a higher conversion rate and thus lower cost-per-acquisition.
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