Lion And Lion Drives Cost-Effective Leads For Compare Asia Group

INFINITY AWARDS SUBMISSION

Objective:  

• To obtain leads (applications) for a credit card.
• Maintain a target cost-per-acquisition (CPA) while scaling to a higher volume of conversions.

Solution:  

• Automated bid and budget decisions with Skai Portfolio Optimizer ensuring they hit their target CPA.

Results:  

• The previously volatile CPA became more consistent and met the client’s goal.