INFINITY AWARDS SUBMISSION
Objective
- Increase lead volume and quality for Michelle Bridges 12 Week Body Transformation program (12WBT).
Solution
- Utilized video and content amplification within Facebook to create a brand connection across various audience segments.
- Leveraged Facebook Lead Ads to drive member leads.
- Utilized Skai Portfolio Optimizer to manage audiences across tactics and improve the overall efficiency of the campaigns.
- Used Skai’s Intent Driven Audiences to leverage search intent for the creation of custom audiences for remarketing and lookalike audiences for prospecting on Facebook.
Results
- Exceeded 12WBT’s lead targets for their last 5 rounds of activity
- 1,619% member sign-ups YOY
- 93% reduction in CPA YOY
- 9% more leads than 12WBT stretch business goal
- 68% higher conversion rate YOY from social
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