Sears Increases ROAS With Smart Search Strategy

INFINITY AWARDS SUBMISSION

Objective

• Increase traffic and spend without diminishing the overall revenue and ROAS experienced in 2015.

Solution

• Expanded keywords and bid less aggressively on the new terms, lowering their position on the page to win more clicks at a lower cost.
• Maximized total traffic, coupled with a decreasing CPC and higher conversion rates, to increase revenue and ROAS.

Results

• Increased ROAS by 35% between Week 1 through Week 42 YOY.