INFINITY AWARDS SUBMISSION
Objective
- Hit challenging lead growth targets while maintaining cost-per-enquiry
Solution
- Moved from Marin to Skai
- Utilized Halogen to effectively manage campaign spend and performance, allowing the software to drive growth from the long tail keyword variations
Results
- YoY enquiry growth of 21.1%, well exceeding expectations
- Cost-per-enquiry fell by 14.4% during the same time