Accorhotels has a fifty year heritage as the world’s leading hotel operator, with operations in 94 countries and running over 4,100 hotels. However, when it comes to embracing digital innovations, it is as agile in its approach to trying new things as some of it’s younger and fiercer competition.
Find out how the team at Accorhotels used Facebook advertising to drive:
- 80% lower cost per lead
- 2X higher ROI
- 3X increase in Facebook spend (whilst maintaining ROI)