Social Point Sets Gaming Industry Record With Mobile App Launch At 13k Installs From Instagram In One Day

Objective

• Acquire a high volume of installs for World Chef, a newly launched game.
• Maintaining a low Cost Per Install (CPI).

Solution

• Conducted soft launch iterative testing to determine strategy for the worldwide launch by testing a number of variables including bid models, creative, pace types, ad formats, targets and products.
• Implemented a phased targeting approach starting with nested lookalikes at each percentile (1-10%) based on iOS users who had installed the app.
• Moved to nested lookalikes at each percentile (1-10%) based on all Android users who had installed the app.
• Added more countries to their geo-targeting and switched focus from user acquisition to ROI, creating lookalike audiences based on Android and iOS in-app transactions.
• Skai worked with Facebook to provide Social Point with daily reviews of performance as well as weekly strategy calls.

Results

• Average conversion rate of 50%.
• The Instagram campaigns reached record-setting results with 13,000 installs in a single day on iOS!