Kenshoo together with Signals Analytics have rebranded to Skai! Learn more about our next chapter.


  • Utilize Facebook advertising to generate revenue and leads from page post link ads that led to donation sites at a low cost per lead (CPL).


  • Implement numerous combinations of creative, audiences, ad types and landing pages to maximize ROI and leads.
  • Utilize Skai Portfolio Optimizer fueled by Skai conversion tracking and the Facebook revenue pixel data.
  • Leverage Dynamic Product Ads to target individuals that selected a contribution amount, but did not complete the purchase and convert.


  • Increased ROI from page post link ads by 61% and decreased CPL by 87.6% from the original baselines.