Objective
- Utilize Facebook advertising to generate revenue and leads from page post link ads that led to donation sites at a low cost per lead (CPL).
Solution
- Implement numerous combinations of creative, audiences, ad types and landing pages to maximize ROI and leads.
- Utilize Skai Portfolio Optimizer fueled by Skai conversion tracking and the Facebook revenue pixel data.
- Leverage Dynamic Product Ads to target individuals that selected a contribution amount, but did not complete the purchase and convert.
Results
- Increased ROI from page post link ads by 61% and decreased CPL by 87.6% from the original baselines.
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