Objective
- Drive app downloads for a successful app-based game educating IT professionals on the benefits of the cloud.
Solution
- Launch an app download campaign that used in-app interest targeting as well as Search Ads on Google Play, both run through the Skai search platform.
- Track conversions and optimize by identifying the ad types, sizes, and interest targets that perform best.
- Scale program across 10 countries and 6 languages.
Results
- Reduced cost per download (CPD) to 13% of the initial cost.
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