Objective
- Gain market share and broaden brand image with a unique portfolio emphasizing safe and effective products.
- Find a technology partner to help set up the social program, manage it for an interim period and then transition it to in-house management.
Solution
- Partner with Skai for technology as well as strategic services to support its social advertising program.
Results
- Eclipsed all-time single-day trial sign up conversions (from Facebook + Instagram combined) by 15%.
- Generated a 300% increase in paid new subscriptions on Facebook and Instagram.
- Drove 15% increase in efficiency in generating true cost per conversion and 20% efficiency in costs since onboarding.
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