2016 Infinity Award Entry: G/O Digital Marketing And Unitek Education

Objective

• Meet client lead generation demands in a highly competitive healthcare education vertical and support these goals by utilizing an intricate campaign structure to account for different markets and Skai profiles.

Solution

• Use Skai’s attribution reporting to better understand traffic between click-assisted conversions and last click conversions.
• Place a heavy emphasis on positioning for keywords that played more of a role in the buying cycle.

Results

• Generated 40%-58% increases in leads week over week (varying depending on the program).
• Drove a 30% increase in revenue due to the quality and volume of leads.