Objective
- Utilize paid search as a channel to help to rectify the issue of imbalance of supply and demand for owners and travelers.
Solution
- Leverage portfolio subsets within Skai to add value adjustments to various categorizations for destinations in order to bid accordingly to the company’s strategic vision.
Results
- Within one month, traffic to strategic destinations through paid search increased 112% while bookings increased by 123%.
- Overall ROI increased for strategic destinations by 33% with owners more likely to renew their subscription given the increased level of bookings to their listings.
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