Objective
- React and respond to Black Friday and Cyber Monday chaos in an efficient manner to capitalize on that fertile retail season.
Solution
- Utilize Skai bulk uploading to restructure the entire account prior to the holiday period.
- Leverage bulk changes and scheduled actions to make bid, budget, and bid modifier changes with maximum efficiency.
Results
- Grew click volume by 47%, expanded order volume by 25% and increased revenue by 14% year-over-year (YoY).
- Drove and increase in mobile clicks, orders, and revenue by 89%, 73%, and 79% YoY respectively.
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