Objective
- Connect the impact of online marketing efforts with offline transactions and grow that volume consistently.
Solution
- Utilize offline point-of-sale transaction data to inform Skai’s Custom Metrics and a Bid to Custom Metric Skai Portfolio Optimizer (KPO) policy.
- Apply a campaign-specific custom metric formula to reflect campaign-level, in-store transaction rates and product margins and frequently update this formula using refreshed online-to-store conversion rates.
Results
- Estimated year-over-year (YoY) increase in in-store revenue by 117%
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