2016 Infinity Award Entry: Booyah And Athleta

Objective

• Acquire new customers and efficiently drive return in stores and online.

Solution

• Use bulk ad creation capability and optimize based on audience and placement performance across Facebook and Instagram.
• Create and implement custom metrics to gauge specific KPI performance in the grid and in reporting.
• Utilize automated reporting to track performance and make optimizations via the Skai and Facebook pixels.
• Utilize persona groups to streamline trafficking process across devices and ad types.

Results

• Increased conversion rate by 39% and return on ad spend (ROAS) by 219% while decreasing cost per order by 71%.