Objective
- Expand social success on Facebook to a new channel, Instagram, in order to create an omni-channel experience for users.
- Test supporting an additional channel with the same staff while continuing to meet performance goals without spending more time on creation, management, optimization, and reporting.
Solution
- Launch Instagram ads quickly using Skai and garner learnings early to beat the competition and enjoy efficient CPCs with little competition.
- Use bulk actions and filters to find ads that are performing and increase bids/budgets, as well as under-performing ads that needed to decrease bids/budgets.
Results
- Drove cost efficient CPVs for our video view campaigns, $0.12 under benchmark.
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