2014 Infinity Award Entry: iProspect and Adidas

Challenges

Find ways to better automate and optimize program during 2014 World Cup
Efficiently manage and increase mobile presence for teams and players during actual game times
Promote key World Cup products such as cleats, balls, and jersey for without detracting from overarching campaigns

Solutions

Utilized Scheduled Actions & Dimensions to efficiently manage mobile ads
Optimized Product Listing Ads with tailored bid policies
Isolated key ad groups for team apparel, cleats and official game balls, the Brazuca, to drive bids for these targeted groups

Results

26% increase in PLA revenue
48% increase in WoW PLA traffic
650 mobile conversions

Privacy Preference

We use cookies on our website. Some of them are essential, while others help us to improve this website and your experience.

Essential
Functional
Analytics
Marketing
External Media

Save All

Save

Accept Only Essential Cookies

Manage Cookie Preferences

Cookie Details Privacy Policy

Privacy Preference

Here you will find an overview of all cookies used. You can give your consent to whole categories or display further information and select certain cookies.

Save All Save

Back Accept Only Essential Cookies

Essential (4)

Essential cookies enable basic functions and are necessary for the proper function of the website.

Show Cookie Information Hide Cookie Information

Name	Borlabs Cookie
Provider	Owner of this website
Purpose	Saves the visitors preferences selected in the Cookie Box of Borlabs Cookie.
Cookie Name	borlabs-cookie
Cookie Expiry	1 Year

Name	wp-postpass_, wordpresspass_, wordpressuser_
Provider	Owner of this website
Purpose	Used to maintain session in WordPress if a post is password protected
Host(s)	skai.io
Cookie Name	wp-postpass_, wordpresspass_, wordpressuser_*

Name	wordpress_sec_
Provider	Owner of this website
Purpose	WP Admin logged in cookie which is created dynamically.
Host(s)	skai.io/
Cookie Name	wordpress_sec_

Name	wordpress_test_cookie
Provider	Owner of this website
Purpose	Used on sites built with Wordpress. Tests whether or not the browser has cookies enabled
Cookie Name	wordpress_test_cookie

Functional (11)

We use these cookies to enhance functionality and allow for personalisation, such as live chats, videos and the use of social media.

Show Cookie Information Hide Cookie Information

Accept
Name	username
Provider	skai.io
Host(s)	skai.io
Cookie Name	username

Accept
Name	lang
Provider	Owner of this website
Purpose	There are many different types of cookies associated with this name, and a more detailed look at how it is used on a particular website is generally recommended. However, in most cases it will likely be used to store language preferences, potentially to serve up content in the stored language.
Host(s)	.ads.linkedin.com, .linkedin.com, .slideshare.net
Cookie Name	lang
Cookie Expiry	Session

Accept
Name	crumb
Provider	bpimedia.com
Purpose	Prevents cross-site request forgery (CSRF)
Host(s)	bpimedia.com
Cookie Name	crumb
Cookie Expiry	Session

Accept
Name	moduleFormPardotDownload
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	moduleFormPardotDownload
Cookie Expiry	30 days

Accept
Name	_vis_opt_test_cookie
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie tests if the browser is set to allow cookies.
Host(s)	.skai.io
Cookie Name	_vis_opt_test_cookie
Cookie Expiry	Session

Accept
Name	VISITOR_INFO1_LIVE
Provider	Owner of this website
Purpose	This cookie allows Youtube to check for bandwidth usage.
Host(s)	.youtube.com
Cookie Name	VISITOR_INFO1_LIVE
Cookie Expiry	5 months 4 weeks 1 day

Accept
Name	lidc, li_sugr, li_gc
Provider	LinkedIn
Purpose	Cookie from LinkedIn used by share buttons and advertising tags.
Host(s)	.linkedin.com
Cookie Name	lidc, li_sugr, li_gc
Cookie Expiry	3 months

Accept
Name	ubvs,ubpv,ubvt
Provider	Owner of this website
Purpose	This cookie name is associated with software from Canadian company Unbounce. The service allows site owners to test the effectiveness of different versions of web pages, and ensure that visitors consistently see the expected version of a page.
Host(s)	skai.io
Cookie Name	ubpv, ubrs, ubvs, ubvt, _sp_xxxxxxxxxx
Cookie Expiry	184 days

Accept
Name	_vis_opt_exp_n_combi
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie is generated when users are given a particular version of a page. This makes sure that users see the same variation that they earlier saw when they visited the page.
Host(s)	skai.io
Cookie Name	_vis_opt_exp_n_combi
Cookie Expiry	2914416 days

Accept
Name	email
Provider	Owner of this website
Host(s)	skai.io
Cookie Name	email
Cookie Expiry	Session

Accept
Name	comeet
Provider	Owner of this website
Host(s)	comeet.co, comeet.com
Cookie Name	visid_incap_, nlbi_#######, incap_ses_, referrer22_00a, incap_ses_1364_2167377
Cookie Expiry	30 days

Analytics (11)

Statistics cookies collect information anonymously. This information helps us to understand how our visitors use our website.

Show Cookie Information Hide Cookie Information

Accept
Name	_gclxxxx
Provider	Owner of this website
Purpose	Google conversion tracking cookie
Cookie Name	_gclxxxx

Accept
Name	Google Tag Manager
Provider	Google LLC
Purpose	Cookie by Google used to control advanced script and event handling.
Privacy Policy	https://policies.google.com/privacy?hl=en
Host(s)	.skai.io
Cookie Name	_ga,_gat,_gid
Cookie Expiry	2 Years

Accept
Name	__utmz
Provider	Owner of this website
Purpose	This cookie is set by Google Analytics it enables website administrators to track visitor behaviour. This particular cookie identifies the source of traffic so Google can tell site owners where the visitors came from when arriving on their website.
Host(s)	.slideshare.net
Cookie Expiry	6 months 1 day 12 hours

Accept
Name	__utmc
Provider	Owner of this website
Purpose	This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code. In older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors.
Host(s)	.slideshare.net
Cookie Name	__utmc
Cookie Expiry	Session

Accept
Name	__utma
Provider	Owner of this website
Purpose	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is updated every time data is send to Google Analytics.
Host(s)	.slideshare.net
Cookie Name	__utma
Cookie Expiry	2 years

Accept
Name	Hotjar
Provider	Hotjar Ltd.
Purpose	Hotjar is an user behavior analytic tool by Hotjar Ltd.. We use Hotjar to understand how users interact with our website.
Privacy Policy	https://www.hotjar.com/legal/policies/privacy/
Host(s)	*.hotjar.com
Cookie Name	_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid, _hjIncludedInPageviewSample, _hjAbsoluteSessionInProgress, _hjFirstSeen, _hjSessionRejected, _hjSession_2229986, _hjSessionUser_2229986
Cookie Expiry	Session / 1 Year

Accept
Name	_vis_opt_s
Provider	Owner of this website
Purpose	This cookie name is associated with the product Visual Website Optimiser, by USA based Wingify. The tool helps site owners measure the performance of different versions of web pages. This cookie distinguishes between new and returning visitors.
Host(s)	.skai.io
Cookie Name	_vis_opt_exp, _vis_opt_s, _vwo_referrer, _vwo_uuid, _vwo_uuid_v2,_vwo_ds
Cookie Expiry	3 months 1 week 3 days

Accept
Name	Google Analytics
Provider	Google LLC
Purpose	Cookie by Google used for website analytics. Generates statistical data on how the visitor uses the website.
Privacy Policy	https://policies.google.com/privacy?hl=en
Cookie Name	_ga,_gat,_gat_UA-nnnnnnn-nn,_gid,_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx,utm_source,utm_term,utm_content,gclid,utm_medium,utm_campaign,___utmvc
Cookie Expiry	2 Years

Accept
Name	JSESSIONID
Provider	New Relic
Purpose	This domain is controlled by New Relic, which provides a platform for monitoring the performance of web and mobile applications.
Host(s)	nr-data.net
Cookie Name	JSESSIONID
Cookie Expiry	Session

Accept
Name	_gat_UA-nnnnnnn-nn
Provider	Owner of this website
Purpose	This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
Host(s)	skai.io
Cookie Name	_gat_UA-nnnnnnn-nn, _ga_TKF9VDY166, _ga_4P40DF6WW0
Cookie Expiry	Session

Accept
Name	_vwo_referrer
Provider	Visualwebsiteoptimizer
Purpose	This cookie is associated with the product Visual Website Optimiser, by Wingify. The tool helps site owners measure the performance of different versions of web pages.
Host(s)	skai.io
Cookie Name	_vwo_referrer

Marketing (29)

Marketing cookies are used by third-party advertisers or publishers to display personalized ads. They do this by tracking visitors across websites.

Show Cookie Information Hide Cookie Information

Accept
Name	linkedin.com
Provider	linkedin.com
Purpose	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Cookie Name	AnalyticsSyncHistory
Cookie Expiry	30

Accept
Name	handl_original_ref
Provider	Owner of this website
Purpose	HandL UTM Grabber
Host(s)	.skai.io
Cookie Name	handl_original_ref

Accept
Name	BrightFunnel
Provider	Owner of this website
Purpose	This cookie is used to understand the source from which visitors navigated to OpenText websites and the pages visited during each sessions. This cookie will persist until cookies are deleted and is used to identify unique users.
Host(s)	.skai.io
Cookie Name	bf_lead,bf_visit
Cookie Expiry	275 days

Accept
Name	skai_id (xg4ken)
Provider	Owner of this website
Cookie Name	skai_id
Cookie Expiry	1 year

Accept
Name	AnalyticsSyncHistory
Provider	Owner of this website
Purpose	This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain.
Host(s)	linkedin.com
Cookie Name	AnalyticsSyncHistory
Cookie Expiry	30 days

Accept
Name	handl_url
Provider	Owner of this website
Purpose	HandL UTM Grabber
Host(s)	.skai.io
Cookie Name	handl_url, handl_ref
Cookie Expiry	4 weeks 2 days

Accept
Name	handl_landing_page
Provider	Owner of this website
Purpose	HandL UTM Grabber - These cookies tell us from where the user entered the website.
Host(s)	.skai.io
Cookie Name	handl_landing_page
Cookie Expiry	4 weeks 2 days

Accept
Name	handl_ip
Provider	Owner of this website
Purpose	These cookies tell us from where the user entered the website.
Host(s)	.skai.io
Cookie Name	handl_ip
Cookie Expiry	4 weeks 2 days

Accept
Name	lpv*****
Provider	Owner of this website
Purpose	This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
Host(s)	pi.pardot.com
Cookie Name	lpv67532
Cookie Expiry	30 minutes

Accept
Name	visitor_id#
Provider	pardot.com
Purpose	The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	.pardot.com, skai.io, www2.skai.io
Cookie Name	visitor_id#
Cookie Expiry	9 years 11 months 4 weeks 1 day 24 seconds

Accept
Name	YSC
Provider	Owner of this website
Purpose	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
Host(s)	.youtube.com
Cookie Name	YSC
Cookie Expiry	Session

Accept
Name	bcookie
Provider	LinkedIn
Purpose	Cookie from LinkedIn used by share buttons and advertising tags.
Host(s)	.slideshare.net
Cookie Name	bcookie
Cookie Expiry	2 years 11 hours 37 minutes 32 seconds

Accept
Name	UID
Provider	Scorecard Research
Purpose	This cookie is set to measure the number and behavior of website visitors who come and go. It helps the website to send surveys to better understand user preferences. Scorecard Research customers can use the information to better tailor their advertising campaigns.
Host(s)	.scorecardresearch.com
Cookie Name	UID
Cookie Expiry	1 year 11 months 3 weeks

Accept
Name	pardot
Provider	Pardot
Purpose	Cookie name associated with services from marketing automation and lead generation platform Pardot. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Host(s)	go.pardot.com, pi.pardot.com, www2.skai.io
Cookie Name	pardot, dgCampaigns
Cookie Expiry	Session

Accept
Name	bscookie
Provider	LinkedIn
Purpose	Cookie from LinkedIn used by share buttons and advertising tags.
Host(s)	.www.linkedin.com
Cookie Name	bscookie
Cookie Expiry	2 years 11 hours 37 minutes 32 seconds

Accept
Name	_uetvid
Provider	Bing
Purpose	This cookie is used by Bing to determine which ads are served that may be relevant to the end user browsing the site.
Host(s)	.skai.io
Cookie Name	_uetvid
Cookie Expiry	2 weeks 2 days 6 hours

Accept
Name	_fbp
Provider	Facebook
Purpose	This cookie is used by Facebook for advertising purposes and conversion tracking.
Host(s)	.skai.io
Cookie Name	_fbp
Cookie Expiry	3 months 26 seconds

Accept
Name	UserMatchHistory
Provider	Owner of this website
Purpose	This cookie is used to track visitor behaviour in order to provide better personalised advertising.
Host(s)	4 weeks 2 days
Cookie Name	UserMatchHistory
Cookie Expiry	UserMatchHistory

Accept
Name	TDID
Provider	adsrvr.org
Purpose	This cookie is used by our external trading platform. It contains a unique, randomly generated value that allows the platform to distinguish between browsers and devices. It is matched against information - such as segments and histories of advertisements displayed in the browser or device - provided by customers or other third parties and stored on the platform.
Host(s)	.adsrvr.org
Cookie Name	TDID
Cookie Expiry	1 year

Accept
Name	TDCPM
Provider	adsrvr.org
Purpose	This cooke registers a unique ID for to recognise returning visitors. The ID is used for targeted advertising.
Host(s)	.adsrvr.org
Cookie Name	TDCPM
Cookie Expiry	1 year

Accept
Name	NID
Provider	Google
Purpose	Cookie from Double Click (Google) which helps to build a profile of your interests and show relevant ads for remarketing purposes.
Host(s)	.google.com
Cookie Name	NID
Cookie Expiry	6 months 2 days

Accept
Name	IDE
Provider	Double Click (Google)
Purpose	Cookie from Double Click (Google) which helps us to analyze and optimize our advertising campaigns.
Host(s)	doubleclick.net
Cookie Name	IDE
Cookie Expiry	1 year 3 weeks 4 days

Accept
Name	Facebook Pixel
Provider	Facebook Ireland Limited
Purpose	Cookie by Facebook used for website analytics, ad targeting, and ad measurement.
Privacy Policy	https://www.facebook.com/policies/cookies
Cookie Name	_fbp,act,c_user,datr,fr,tr,m_pixel_ration,pl,presence,sb,spin,wd,xs
Cookie Expiry	Session / 1 Year

Accept
Name	s-9da4
Provider	Terminus
Host(s)	skai.io
Cookie Name	s-9da4
Cookie Expiry	15 minutes 25 seconds

Accept
Name	d-a8e6
Provider	Terminus
Host(s)	skai.io
Cookie Name	d-a8e6
Cookie Expiry	1 year 25 seconds

Accept
Name	Google Pixel
Provider	google.com
Cookie Name	pagead/1p-user-list
Cookie Expiry	Session

Accept
Name	visitor_id#-hash
Provider	Owner of this website
Host(s)	.pardot.com, skai.io, www2.skai.io
Cookie Name	visitor_id#-hash
Cookie Expiry	10 years

Accept
Name	test_cookie
Provider	Doubleclick
Purpose	This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange
Host(s)	doubleclick.net
Cookie Name	test_cookie
Cookie Expiry	Session

Accept
Name	personalization_id
Provider	Twitter
Purpose	This domain is owned by Twitter. The main business activity is: Social Networking Services. Where twitter acts as a third party host, it collects data through a range of plug-ins and integrations, that is primarily used for tracking and targeting.
Host(s)	twitter.com
Cookie Name	personalization_id
Cookie Expiry	730 days

External Media (1)

Content from video platforms and social media platforms is blocked by default. If External Media cookies are accepted, access to those contents no longer requires manual consent.

Show Cookie Information Hide Cookie Information

Accept
Name	YouTube
Provider	YouTube
Purpose	Used to unblock YouTube content.
Privacy Policy	https://policies.google.com/privacy?hl=en&gl=en
Host(s)	google.com
Cookie Name	NID, CONSENT
Cookie Expiry	6 Month

CASE STUDY: SUCCESS WITH SKAI

2014 Infinity Award Entry: iProspect And Adidas